Bicycle Culture by Design: Mikael Colville-Andersen at TEDX

Well designed bicycle infrastructure will seduce people to use it. You make the bicycle the quickest way from A-B in a city…. citizen cyclists will ride, seduced by the good design, the convenience and the safety.

Mikael Colville-Andersen (urban mobility expert and CEO for Copenhagenize Consulting) gives an inspiring talk at TEDX Zurich sharing how design can help  develop thriving, livable cities that are created to follow the desire lines of their citizens.

The focus on re-establishing more liveable cities continues unabated. The primary problem, however, is that 85 years of traffic engineering revolving around the car has failed miserably. It’s time for modern thinking.

Design can help. Historically, streets were human spaces. Let’s design our cities like we design toasters or smartphones, following the desire lines of our citizens. Using basic design principles, instead of engineering, is the surest route to developing thriving, human cities. – Mikael Colville-Andersen TEDX Zurich

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